The Soap/Beauty Bar…
It’s is predicted that we shall see more purchases for the soap bar this year. Why?
- Less plastic, more recycled paper, if any packaging at all
- Luxury brands are also formulating long-lasting bars with all-natural ingredients
- We are seeing not just body soap but shampoo & conditioner bars, facial bars, etc
- Lower price point and it uses less water
- We’re seeing some actives and moisturising ingredients included eg. Glycolic acid, hyaluronic acid, ceramides, Coenzyme Q10, etc..
- A lot of consumers are looking for words like sustainable, eco-friendly, fair-trade, mission-driven type of brands
Assuming you know how to use and store your soap right (ie. without reasons for bacteria to thrive), will you be jumping on this bandwagon?
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